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ZSL featured in eWeek Channel Insider's 'The Channel is Changing and It's time for VARs to change with it-
(Reporter7.com 2006-10-09) ZSL a global solution provider today featured in eWeek Channel Insider's story. The channel is changing and those traditional relationships between vendors, distributors, VARs and solution providers have begun to alter in fundamental and lasting ways.
ZSL a global IT solution providers, featured in eWeek Channel Insider's 'The Channel is Changing and It's time for VARs to change with it-



"You have to be constantly evaluating your business model and eliminate 'unprofitable' from you portfolio, while preparing for emerging solutions and services," Tiffani Bova, the channel sales research director for Gartner told her audience during her lecture "Reading the Tea Leaves: What the Future Holds for You."



VARs and solution providers should develop more partnerships and start collaborating with other resellers, Bova said. Revenue from these partnerships will grow significantly between now and 2010, She added.



"By year's end 2010, 70 percent of midsize VARs will generate at least 50 percent of revenues selling to, through and with other VARs, SIs [system integrators], ISVs and other service providers," said Tiffani Bova.



Mr. Shiv Kumar, Executive-Vice President, ZSL, said his company, which develops application and maintenance solutions, has started a partnership with a telecommunications company.



Mr. Kumar said ZSL is using that partnership to enter the managed service space as well as deliver business intelligence solutions. "This talk really confirms where we are going and that's it's the right thing to do," Kumar added.



Bova said that customers collect volumes of data but need a smart solution to help make sense of what they have collected. There will also be a greater demand for SAAS (software-as-a-service) products, as well as a great demand for managed solutions, she said.



"IT vendors will reduce current partner populations by 25 percent based on lack of engagement and strategic relevance by year-end 2008," said Bova.



Bova also believes there will also be fewer vendors in the IT field in the coming years and those that are left will be looking for partners who can both be flexible and offer a specific set of skills. At the same time, the demands of customers, coupled with a much more tech-savvy workplace, will increase demands on the solutions and services that VARs can provide, she added.



The way to counter these changes is to build new partnerships. VARs and solution providers need to partner with other resellers and look to see which vendors and distributors can furnish them with the best products, she said.



"I love the channel, and I want to see a partner population out there that is healthy," Bova said.



About ZSL



ZSL is an ISO 9001 certified provider of Onshore, Offshore & Near shore technology services. We offer substantial cost savings and enhanced performance associated with a secure and effectively managed global development model. For over 10 years, ZSL has been partnering with a loyal following of clients seeking to leverage our proven delivery methodology, as well as 24/7 access to the very best technical resources and development tools available anywhere.



ZSL leverages specialized knowledge in Custom Enterprise Application Development, Enterprise Reporting, Enterprise Data Management & Administration, Enterprise Application Integration, Q/A Testing, Mobile/Wireless/Web Application Development.



ZSL's customer base includes small and medium sized companies across a broad range of verticals, as well as respected leaders in Finance & Banking, Insurance, Life Sciences, Telecommunications, Retail, and Manufacturing. For More information please visit us at www.zslinc.com />


About eWeek Channel Insider



eWeek Channel Insider is a trademark of Ziff Davis Publishing Holdings Inc. eWeek is a leading integrated media covering every aspect of the technology reseller distribution channel with Information technology distributors and service providers news, reviews and case studies. For more information please visit
www.thechannelinsider.com />


About Ziff David Media



Ziff Davis Media Inc. (
www.ziffdavis.com) is a leading integrated media company serving the technology and videogame markets. Ziff Davis reaches over 28 million people a month through its portfolio of 32 websites, 7 award-winning magazines, and hundreds of consumer and b-to-b events, as well as business IT tools, custom publishing, and direct marketing services. The company is headquartered in New York and also has offices and labs in San Francisco and Boston. The Company exports its brands internationally in 45 countries and 17 languages.



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ZSL Inc.
Contact
John Solomon
Asst. Manager - Marketing
Phone: 732-549-9770

WEB: http://www.zslinc.com
email: email
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